Visual identity
Vertical and horizontal logo layouts, color palette, brand guidelines and files for digital applications.
One identity connecting every touchpoint.
Visual identity, website and social media assets brought together in a consistent presence for an insurance company.
2MM LABS / PROJECTS01
Smitty Insurance
01Brand identity
02Service website
03Digital profiles
The project in pictures
From concept to reality.
Websites, branding and project assets. Select an image to explore the gallery.
01 / Starting point
The need.
Present different lines of insurance clearly and maintain a consistent identity across the website and digital profiles.
02 / Our work
The solution.
We developed a brand system with logo layouts and digital applications. We organized the website around the needs of businesses, individuals and families, Medicare and life insurance, with frequently asked questions and calls to action.
03 / Completed scope
What we built.
Service website
Content organized by audience and service, frequently asked questions and calls to action to start an inquiry.
Social Media Pack
Assets and profile copy for Facebook, Instagram, Google Business Profile and Linktree.